Washington’s Gov. Chris Gregoire features in 30-second public service announcement. In this new Public Service Announcement (PSA) campaign, created by The Entertainment Software Rating Board (ESRB) Governor Gregoire will urge urge parents to pay attention to video-game ratings. The rating board wants to spread ratings awareness in Washington State and to make sure that before purchase the game for their kids and family parents understand what these ratings actually mean. The Board will run the campaigns in television and radios. The PSAs will make their debut in Washington, the home state for Microsoft and Nintendo of America.

ESRB head Patricia Vance in a statement says;

While many parents are aware of the ratings, and are making sensible game purchase decisions as a result, there’s always more that can and should be done...With the support of Governor Gregoire, these ads will help arm parents with the information they need to make the right choices for their children and families.

ESRB’s Video Game PSA can be watched here.

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